Influencer Marketing: Is it Effective Advertising?
Throughout the last couple of years, we have seen influencer marketing grow more and more. It has become a leading form of advertising for many companies and within various industries. So, is it effective? According to Activate by Bloglovin’ research more than 60% of brands have seen an increase in campaign results arising from influencer marketing, which means it should be an essential part of your budget.
You can create more awareness for your brand through new audiences by practicing cross-promotion. Many fashion bloggers will promote your new restaurant, product, or service just like food bloggers may promote your new teeth whitening product or grocery service.
Just a few years ago, blogging became a new business model and recently the Federal Trade Commission issued more regulations regarding both influencers and brands based on partnership reports. You can expect a major growth in market worth over the next decade.